The Atlantic Launches Twitter-Based Book Club

Cover of "Crowdsourcing: Why the Power of...

Cover via Amazon

Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the future of Business, has gotten The Atlantic Magazine to sponsor the rebirth of his summer of 2010 Wired online experiment: a twitter-based book club, promoting and discussing one book a month with its entire membership.

The club, called 1book140, will read Margaret Atwood‘s The Blind Assassin. (More than 1,400 readers voted, over a three-day period, among a pool of 300 member-submitted titles, to ultimately settle on Atwood’s book.  Howe and The Atlantic’s editorial board also had a say in the final selection.

The twitter-based “public bookclub” idea is an intriguing concept for publicizing new works online, although only one title gets the spotlight each month. 1book140 will start accepting and voting on nominations for July’s book-of-the-month, in mid-June.

I’m going to join and test this out myself. Read Mashable’s write up by Lauren Indvik here: The Atlantic Launches Twitter-Based Book Club.


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